ABLE INFRASTRUCTURE SOLUTIONS
Redesigning promotional materials for an infrastructure company.
- Client: Able IS
- Date: February, 2016
Client & Brief
Able Infrastructure Solution is a technical company based in London that has been operating for over 25 years. The company provides a broad range of integrated infrastructure systems and services for commercial and residential premises, with a specific focus on cabling solutions. Being a small company without their own design department, their documents are often created on standard office software and written by a technical expert in the company. This can result in their promotional materials being very technical and text heavy – often, not specifically designed for their target audience.
We were commissioned to redesign some of their promotional materials.
Process
- Going through all the original documents, we analysed which parts needed to be made prominent
- We were keen to improve the 2D schematics which were clear but hard to visualise so we created a CAD model, building our own 3D version
- Meeting with the client, we then refined the model to ensure everything was technically correct
- We defined a document style to make it more consistent and engaging
- Applying this to one document, we explained our process to the client and made some minor changes
- Once agreed upon, we applied the new style to the other promotional materials
Final Product
Brand guideline and development which was applied to the following items:
Set of booklets
Folder design
Inside cover design
3D Schematic CAD
Our aim was to create highly engaging documents with clear information that could easily be navigated through. Using their logo as a foundation, we generated brand colours and a guideline for future documents. Assigning each key colour to an area of their work, we created a cohesive set of booklets, each with a striking front cover. We analysed the key selling points for the company, and considered what their target user would be interested in. Bringing these details to the front page to highlight them clearly, ensuring they would draw in potential clients.
The original documents were very text heavy. We resolved this issue by integrating high quality 2D/3D images to provide context and to simply explain components in the system. Bold colours and shapes in the documents made important information easy to locate and the use of large images broke up the text.
Project Outcome
The client was extremely happy with the work and has printed copies of all the booklets, commissioning more work for us. Able IS is one of our regular clients and have further recommended our services to other companies. We are very pleased to continue to work with them in the future.