BRANDAWAY
Creating exhibition materials for a start-up company based in Leeds
- Client: BrandAway Ltd
- Date: August, 2016
Client & Brief
BrandAWay is a start-up company based in Leeds that provides an alternative to Just Eat. It offers a sale platform for takeaways and restaurants tailored to each company. BrandAway approached us in August wanting promotional material and an exhibition design for the Takeaway & restaurant innovation expo 2016. This included a booklet design, pop-up stand design and panels for the exhibition space.
As the company were going to a large tradeshow with hundreds of other businesses of varying sizes, it was important that BrandAway presented a very professional front and had an eye-catching stand to attract attention and compete with other stands.
Process
- Ensuring strong brand consistency and style was crucial, so we started by identifying brand elements looking to incorporate them through all the materials
- Having an initial meeting, we discussed techniques for attracting attention and stand ideas
- The documents were mocked up holistically using hand drawn sketches
- These were shown to the client who was happy for us to proceed
- The different materials were designed on the computer
- To help the client envision the work, we sent them the designs in realistic mock-ups
- After making some final tweaks, the work was adapted for print and sent off to one of our trusted print companies
Final Product
4 illustrative panels for the exhibition
Rollup banner
8-page booklet design
The final stand consisted of back panels with the brand colours (orange and charcoal) finished off with wooden panelling. The idea was to make the space look like a typical takeaway décor – providing context for their customers. The design was completed with rented furniture – that gave the takeaway shop design a real 3D element. Sketches and plans of all the different elements were designed before any work started to ensure that the style was consistent throughout.
The display and information was kept very visual to ensure that it would grab the attention of passerby’s and the stand was created in the style of a takeaway shop to provide instant context. Text was kept to a minimum so that the points that were made were clear and concise and could stand out. The booklet and roll-up banner provided more information while keeping to the themed colours and using large, glossy photos of different food and screenshots.
Project Outcome
The work was well received by the client and was printed for the exhibition. The stand was incredibly successful on the day and got a lot of praise for its “eye catching design”. A total of 2000 booklets were printed. BrandAway were so pleased with the work, they used the same designs again for the Yorkshire tech tradeshow the following month.