Ceryx Medical is a start-up company that has been going for 3 years. The company spans out from the Universities of Bath and Bristol in 2016 following successful joint scientific research. They build electronic systems which are designed around biological equipment which can mimic nerve centres within the body called Central Pattern Generators (CPGs).

Brief: The client wanted to exhibit their work to potential investors at a university showcase fund. They wanted some smart, reusable exhibition materials that simply communicated the work to a nonscientific audience.

1. We had an initial phone meeting with the client where we fully defined the project brief and advised the client what content would be most suitable for communicating the work to a non-technical audience.
2. We offered a variety of different packages each containing complimentary exhibition materials. We focused on how the audience could engage with the stand and how the materials could be reused and adapted for other exhibitions. The client chose package 2 – a rollup banner, flyer and personalized tablecloth.
3. We created 4 initial concept sets. This included matching designs for the flyer and banner. We focused on using brand elements from their website and finding stock photos to represent the areas of research.
4. Taking on board the client’s feedback, we further developed the design to merge two concepts they particularly liked.
5. We ordered all the materials for print and got them delivered to the client in time for the exhibition

1 x rollup banner
1 x bespoke exhibition tablecloth
1 x A5 flyer (100 print copies)

This project is a great example of how we have used patterns and photos to represent the combination of technology and biological matters to create a cohesive, informative design. We built on Ceryx’s brand by creating flexible, organic design elements that highlight the unique properties of the product while not being too technical or overwhelming for potential investors to understand. We specifically focused on images related to the three areas the technology can be used within the body; heart, muscles and spine.

The exhibition materials were used at the Bristol university showcase.

“Thanks very much, I thought this was great fun…I think the results are excellent. I’ll definitely be coming back to you guys again.”

 Stuart Plant, Director of New Business and Partnerships at IP Group Plc.