IMPRESS INFOGRAPHIC POSTER
An A3 info-graphic poster highlighting the findings collected from a patients incontinence workshop
- Client: Impress
- Date: March, 2016
Client & Brief
Impress is 3 year research project funded by EPSRC and the NIHR-HTC. Their aim is to bring about radical change in the research and development activities in incontinence technology by engaging interest.
They wanted us to design an info-graphic to collate all the qualitative findings collected from a patient workshop considering how to promote it on social media.
Process
- We were given 2 sheets of paper which contained summated material from the workshop. The first task was to analyse the content and sort it into suitable categories.
- We created sketches to map out different ways the information could flow on the page considering the storytelling aspect
- Meeting with the client, we agreed on a design direction and social media strategy
- Next, we placed all the information on the page adding icons where relevant, creating ‘snapshot’ posters for Twitter
- A final meeting was to determine final style choices and colours
Final Product
A3 poster with 4 twitter snapshots taken from the poster
When analysing the content, it became apparent that it would not be possible to quantify the results which contained a lot of opinions and emotive language. We managed to clearly identify specific topic categories, which could then be broken down into a flowchart structure.
This resulted in an A3 flow chart infographic that guided the reader through a map which built up a picture of the patient’s perspective to incontinence. 4 ‘snapshots’ were pulled out from the main poster and repurposed for Twitter to allow Impress to send out teaser images of the poster.
Project Outcome
Impress were incredibly happy with the work and widely circulated the poster, using the snapshots to promote the work on Twitter. They further commissioned a roll-up banner of the infographic to be shown at other events.