IONIX ADVANCED TECHNOLOGIES

This is one of the many projects completed with Ionix. It involved redesigning their marketing materials for tradeshows and exhibitions.

  • Client: Ionix Advanced Technologies Ltd
  • Date: August, 2017
Client & Brief
Process
Final Product
Project Outcome
Client & Brief

Ionix Advanced Technologies is a materials engineering company who acquired funding to develop a new ultrasonic transducer. The innovative piezo technology incorporated in all their devices, stems from work completed during one of the founders PHD’s.

Exhibiting their new product at relevant tradeshows/conferences is an important aspect of their marketing. Ionix wanted to renovate their tradeshow materials to incorporate the new Ionix and HotSense branding styles (see Ionix branding project). Their exhibition materials included 3 roll-up banners, 2 flyers and some example products fixed to pipes.

Process

The client wanted new marketing materials to be used at tradeshows and exhibitions. 

  1. Firstly, we suggested different promotional materials that could benefit Ionix and then determined whether they would have HotSense or Ionix branding.
  2. It was decided that a popup stand and demonstration table would be branded in Ionix style while flyers and 2 roll-up banners were in the HotSense brand. As the client exhibits at various events, we established that the materials should be modular – suitable either as standalone material or a cohesive set.
  3. Strict brand rules meant the designs were mostly dictated by the content. We ensured that the information was concise, taking into consideration the flow of information, highlighting key facts and structuring images and icons around the written content.
  4. We generated a series of initial concepts for all the materials, implementing the brand guidelines throughout
  5. These were shown to the client, who selected designs for each item. The client provided minor feedback; such as the pop-up display stand where they liked the use of a line-drawing, but wanted to change the illustration to be a typical refinery found in their industry.
  6. Once all designs were finalised, we provided the client with print ready documents.
Final Product

Ionix Advanced Technologies Exhibition Materials
2 x Roll-up Banners (HotSense)
4 x Postcard Flyers (1x Ionix Flyer, 3 x HotSense Flyers)
1 x Pop-up Display Stand (Ionix)
1 x Podium (Ionix)
1 x A3 Poster (HotSense)

We created an extensive range of versatile exhibition materials for tradeshows and events. Designing modular materials ensured they could be adapted for the size/space of the venue – either working as a cohesive set or standalone items.

Large images of the product featured prominently on several of the materials. This was done using high quality photos and rendered CAD images, adapted from work completed during the Ionix Video project. This provided instant context to the stand and, by using a CAD render, we managed to create an exploded view showing how the product mounted on a pipe.

All the materials strictly adhered to either the Ionix or HotSense brand though colours in the materials varied dependent on the need of the content.

Read More

4 x Postcard Flyers
The flyers promote HotSense products for different sectors, outlining specific benefits for each. They act as a tool to increase customer retention from the tradeshows; answering key questions that customers may have about the company and product.

1 x Pop-up Stand
The pop-up stand provides a dramatic backdrop for the scene, designed to grab attention and promote the company.

1 x Podium
Designed to accommodate the demonstration of HotSense transducers. To ensure that the design is not overpowering, the Ionix dark grey was chosen to accompany the Ionix logo. The podium design is clean and simple, allowing the stand to be interchangeable with any other exhibition materials.

Project Outcome

The client was very delighted with the materials produced for trade show exhibitions. The design was greatly received by everyone on the Ionix team.

They have already exhibited at numerous exhibitions across Europe and America. The client ordered another round of printing for one of the flyers less than a month after the first set had been printed.

See their stand

Menu