Logo Development
To develop the existing Fading Footprints logo to reflect their transition into becoming a more established organisation.
- Client: Fading Footprints
- Date: August, 2016
Client & Brief
Fading Footprints are specialists in The Energy Performance of Buildings, working with businesses and individuals to reduce energy bills and carbon.
They have been operating for the last 10 years and wanted to update their branding. The first step was to redesign their logo, and apply this to their existing marketing material.
Process
In the existing logo, we started by identifying key elements to develop and incorporate into the new logo design, this included:
- A bold colour scheme that is reflective of the colours used in the energy performance certificate rating.
- An overlay of a footprint that is reflective of the company name, incorporating the key message.
3 rounds of iteration were completed. First, a series of quick sketch concepts were generated; the 2 key design elements were incorporated at varying degree. The client favoured concepts that were most similar their existing logo, so we focused on developing them designs further. For the final iteration, the focus moved to develop the shape, style and composition of the key elements.
Final Product
The final design kept many of the original features of the old logo including the foot and the colour bars – which was important to the client. 3D elements were used to give the design more depth.
Project Outcome
The client has gone on to use the new logo throughout all new materials and was very pleased with the final solution. This was the first of several projects we completed for this company.