ARCHIMEDES’ BOX LOGO DESIGN
The branding and logo design for a start-up company in the style of Steampunk
- Client: Archimedes’ Box
- Date: March, 2016
Archimedes’ box is a start-up company that encourages young people to build on their interest in engineering and tinkering. They send monthly subscriptions of DIY engineering projects to children and hobbyists.
They wanted a bold brand identity for product marketing, promotion and packaging which appealed to the primary customers. The company wanted a distinctive logo that incorporated steampunk elements, representing both technology and tinkering.
Main logo, B&W logo, Mini logo, brand colours
Playing on the connotations a lightbulb has with ideas, we created a clean steampunk lightbulb logo with stylised text. Researching the core elements of steampunk allowed us to encapsulate the styles into the design as requested by the customer. A more versatile black and white version was additionally made, to be used as a stamp for the boxes and packaging.
The client was extremely happy with the work and went on to use the logo and colours as the foundation of their brand.