ARCHIMEDES’ BOX LOGO DESIGN

The branding and logo design for a start-up company in the style of Steampunk

  • Client: Archimedes’ Box
  • Date: March, 2016
Client & Brief
Process
Final Product
Project Outcome
Client & Brief

Archimedes’ box is a start-up company that encourages young people to build on their interest in engineering and tinkering. They send monthly subscriptions of DIY engineering projects to children and hobbyists.

They wanted a bold brand identity for product marketing, promotion and packaging which appealed to the primary customers. The company wanted a distinctive logo that incorporated steampunk elements, representing both technology and tinkering.

Process
  1. In the initial meeting, we determined where and how the logo was being used and agreed upon some additional logo variations
  2. We then created some Initial rough hand sketches, exploring a wide range of solutions
  3. Meeting with the client, we then agreed on a design to develop
  4. Development of the design and then the logo variations were created
  5. Final feedback and finishing touches were completed
Final Product

Main logo, B&W logo, Mini logo, brand colours

Playing on the connotations a lightbulb has with ideas, we created a clean steampunk lightbulb logo with stylised text. Researching the core elements of steampunk allowed us to encapsulate the styles into the design as requested by the customer. A more versatile black and white version was additionally made, to be used as a stamp for the boxes and packaging.

Project Outcome

The client was extremely happy with the work and went on to use the logo and colours as the foundation of their brand.

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