BOTANICA HEALTH BRANDING DEVELOPMENT
Creating a strategy for Botanica Health to develop their logo and improve their marketing materials.
- Client: Botanica Health
- Date: January, 2017
Client & Brief
Botanica is a health store and clinic based in Kent that combines leading science with traditional botanical medicine and nutrition. The store has been running for 30 years and has recently seen a sizeable increase in sales on the website.
The owner of Botanica approached us saying:
“We have a logo, not as sharp as it might be and I don’t think our marketing is up to scratch. I wonder if there is a service you might offer to help us grow and what the costs would be as we are a small family business…I appreciate your advice and a possible way forward to improve online sales and marketing strategies.”
Process
- We analysed Botanica’s existing material and generated a set of recommendations and brand vision
- We provided them with 3 package deals, each offering cost effective design solutions, they chose the middle one
- Developing the logo and branding, we added contextually relevant imagery applying the concepts to print materials for context
- Speaking with the client, we went through another iteration of design ideas
- The client was really pleased with the latest designs and asked if we could develop the branding to incorporate a photograph of sage leaves
- Once the design was finalised it was applied to all the different print materials
- These materials were signed off so we translated them into word/PowerPoint templates so Botanica could create their own ones
Final Product
Brand development which was then applied to the following items:
- Business card template
- A6 compliment slip
- A5 recipe card template
- Mail Chimp template
- Sticker design
- 2 x product Label templates
- 2 x Social media banners
- A4 Invoice template
Offering templates to Botanica meant the materials were more sustainable and could easily be used in house, which is significant for a small company. We devised a set of materials specifically to benefit Botanica. The elements and style was defined to form a solid foundation for brand expansion that can easily be applied across to other marketing materials in the future.
Silhouettes of a sage leaf were used as contextual elements to enhance the brand. Neutral colours in the design created a flexible style to ensure Botanica’s product labels could fit with other products sold at the store. The design is clean and straightforward, which were important messages Botanica wanted to convey.
Project Outcome
The client was delighted with the final design and started incorporating the materials for Botanica Health. The client has continued to grow their online presence and managed to get exposure on some prominent platforms.