HENSHAWS CHARITY
Creating promotional materials for Henshaws charity who support people living with sight loss
- Client: Henshaws
- Date: May, 2016
Client & Brief
As well as helping SMEs, EatFishDesign have also worked with charities.
Henshaws is a charity founded in 1810, supporting people living with sight loss and a range of other disabilities. Through fundraising, they aim to help reduce social isolation and increase independence through empowering disabled people.
We have worked on several projects with Henshaws’ over the last 2 years providing a variety of graphic design solutions for various campaigns and marketing plans. This has ranged from a single flyer to a full set of promotional materials for a sensory garden.
Process
- Projects with Henshaws’ have always been completed digitally, briefs are sent by email and feedback & discussion has been done on the phone.
- Depending on the specification, we either follow mock-ups and use images specified by Henshaws or, we come up with our own layouts that meet the brief
- Once all the stakeholders have seen the work, we make any final adjustments
- Files are sent over print ready so they can be sent straight to the printers
- All designs conform to Henshaws’ brand guidelines to ensure they are consistent with other Henshaw materials
Final Product
- A5 beach invite design
- Set of 5 A4 campaign posters, targeted at specific areas where the charity operates
- Sensory garden campaign design applied across a range of promotional materials
With Henshaw projects, we always create high quality visual that fit seamlessly into their brand. The materials are designed to reflect the tone of each individual campaign. The content is often informative, so we strive to balance the text with images in a way that makes it readable without being overpowering the graphics, highlighting the important elements.