The company has been growing for 6 years, and are at a point of reforming their brand and style to coincide with their new product range HotSense.

1. First, we had a meeting with all essential stakeholders. The team reviewed their existing branding, noting elements they liked and disliked. They were also asked to consider the key message and image they wanted to convey.
2. Taking their feedback on board, we explored different design directions ranging from incremental changes of the existing logo to generating entirely new logo concepts.
3. After the initial iteration, the company decided to keep the original Ionix logo, as it had become an integral part of their identity since 2011. Small adjustments were made to the HotSense logo to make it cleaner
4. Once the 2 logos were finalised, we explored how the logos would be incorporated into the company stationary. Additional design elements were considered to elevate the design.
5. Once the style for each brand was finalised, we updated the 5 existing documents for each brand. We also created templates for their typical documents, including PowerPoint presentations, word documents and datasheets.
6. Brand guidelines were created defining how each brand should be used, and how the client should implement the brand in future marketing materials.

2 x Brand Guideline (Ionix and HotSense)
2 x Word Document Templates (Ionix and HotSense)
5 x Updated Ionix Documents
5 x Updated HotSense Documents

We rebranded the company image and product range, separating out the brands. We developed individual visual identities that represented key messages for each. The brands were designed harmoniously, complimenting each other well.

Ionix
The Ionix brand was considered the prestigious and mature brand to HotSense’s energetic and extreme environment brand. We kept the red branding identity, taking out the bright blue entirely, instead complimenting the red with dark greys and white.

We transformed an image of a ceramic microstructure into a texture that can be applied across all their promotional materials. This subtle pattern represents the research and history of Ionix, who engineered their own piezo from a unique material composition found in all their products. The main material of this composition is ceramic.

HotSense
With the HotSense brand, we focused more time on developing the logo to get a cleaner image. The original logo incorporated an ultrasonic wave from one of their tests. This element made the design busy, so we removed half of it, keeping enough of the shape to convey the same message.

We explored the idea of using a “pulse” to reflect HotSense’s technology which was modified for page numbers in document stationary. The blue from the original brand was separated out and became a highlight colour in this brand, used to emphasis points and highlight in images.

The client was pleased with the work. The branding is being implemented across the company from invoicing, transducer datasheets, to proposals for potential partners and investors.