IONIX ADVANCED TECHNOLOGIES
Creating an informative video as standalone promotional material, designed to reach a wider audience
- Client: Ionix Advanced Technologies Ltd
- Date: August, 2017
Ionix Advanced Technologies is a materials engineering company who acquired funding to develop a new ultrasonic transducer. The innovative piezo technology incorporated in all their devices, stems from work completed during one of the founders PHD’s.
Ionix wanted to increase visibility of their new product range (HotSense) into the right markets. During an initial meeting, we identified the need for punchy visual promotional material that could succinctly describe the product and reach a wider audience.
As a lot of technical information needed to be communicated, we suggested an informative Computer Aided Design (CAD) video. The idea was to demonstrate the key features of their product, and show potential customers how they could incorporate the product into their factories/facilities. The video also needed to demonstrate the application of the transducers.
The client had manufactured devices but did not have any images of the product in use or deployed in real life environments.
3.5-minute product introduction video (see the full video)
We created a product introduction video, as a standalone piece of promotional material for mass marketing, in-keeping with the new Ionix branding (See Ionix rebranding project).
The information communicated in the video is incredibly rich – providing context, key technical information, product features, a product storyboard and industry applications. Visual effects highlight product capabilities while an animated exploded diagram demonstrates how the HotSense transducer is deployed in industry environments.
To accompany Ionix CAD files this, we created models of a factory and a control room to represent the typical working environment of Ionix clients/partners.
The client was very pleased with the project outcome. The final video has been incorporated on the home page of their website, and is presented at trade show exhibitions.
The average user spends 88% more time on a website with video than a website without one.
– Gary Lipkowitz,
Why Should Marketers Care About Creating Videos?