IONIX ADVANCED TECHNOLOGIES

This is one of the many projects completed with Ionix. It involved redesigning their website to coincide with their new product launch.

  • Client: Ionix Advanced Technologies Ltd
  • Date: August, 2017

See: www.ionix.at

Client & Brief
Process
Final Product
Project Outcome
Client & Brief

Ionix Advanced Technologies is a materials engineering company who acquired funding to develop a new ultrasonic transducer. The innovative piezo technology incorporated in all their devices, stems from work completed during one of the founders PHD’s.

Their website was created when they first developed the technology, focusing on the research and potential development. A few years on, they wanted to update their website to:

  • Promote their new HotSense transducers
  • Advertise collaborative work with industry partners to develop the devices in the key sectors of Oil & Gas, Energy & Nuclear, Process & Plant and Aerospace.

Our brief was to redesign and build a new website that combined the extensive knowledge and research with a platform on which to sell their devices.

Process
  1. Reviewing the original website, we analysed the user experience and determined what content may be missing.
  2. Assessing the website, we were able to identify areas for improvement including navigation, and additional content – specifically a product story page
  3. Meeting with the client we discussed our findings & recommendations and outlined a more detailed plan for the new site
  4. We created mock-up webpages consistent with Ionix’s new brand. The templates allowed the client to provide feedback before we started to build the new site.
  5. The new website was built on a different server to ensure there were no disruption to Ionix’s internet presence. This also meant the client could access the new site while it was being built.
  6. Once completed, and the client was happy with the work, we migrated the content to their existing URL ensuring the transition to the new website did not disrupt their operations.
Final Product

Ionix Advanced Technologies 15 page Website (www.ionix.at)
Bespoke Website Management Guide 

The website was designed to look very clean and prestigious, to fit in with the new Ionix and HotSense brand styles (See Ionix re-branding project). Strictly adhering to the new style, the colours were kept to the 5 main colours identified in the brand guidelines. We removed the bright blue from the previous website and used the bright distinctive red only for highlights. Large high quality photographs of the products and team, enhanced the pages – adding visually engaging, relevant content.

Bespoke icons were created so that the transducers’ features could instantly be identified; far more effective than summary bullet points.

One key area we wanted to improve was the ‘Ionix story’. Enhancing the what we do page, we focused on communicating the timeline showing the progression of product through its development. As the reader scrolls through the page, text explains each phase while accompanying line drawings build up a picture.

Ensuring our work is as sustainable as possible, we also provided the Ionix team with a website workshop to allow them to maintain and edit the website themselves.

Project Outcome

The client was incredibly pleased with the results. They use the website as a marketing tool to approach potential partners and investors. This has proved successful when exhibiting in Nashville for the American Society for Non-destructive Testing conference where they received much interest.

The icons were used on the Home and Product page and have now become a large part of their brand identity and have been used on various promotional materials.

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