1. The first step was to brainstorm different ways that the posters could be made to appeal to children, one idea being the use of cartoon characters
2. The client liked the idea of using characters, so we were also commissioned to create characters for the posters
3. Initial sketches of the characters were created alongside some icons, these were designed to be relevant to the subject of the event and focused on the theme of science, discovery and learning
4. At a final meeting finish touches were made to the designs

2 x A4 promotional posters and Cartoon characters

Using the cartoon characters and contextual elements (including a magnifying glass, a lightbulb and speech mark), we managed to create fun decorative designs suitable for children that provided context to the posters. The final posters became part of a series that were used to advertise the event toilet talk. Giving the client the elements individually, also allowed them to create their own branded materials for the event.

The posters were very successful and sent out through a series of different channels. The use of the cartoon characters was considered so effective that the toilet talk workshop outcomes were turned into a comic strip.